Campaign Asia - Digital

Brandcast Media launches in Singapore

Mon, 20 May 2013 14:58:00 GMT

SINGAPORE - London-based digital agency Brandcast Media has expanded into Asia by opening an office in Singapore.

CASE STUDY: How Starbucks used the Chinese almanac to draw sales

Mon, 20 May 2013 13:32:00 GMT

Starbucks has protected its market share by using the characteristics of the Chinese almanac in a complementary way, demonstrating how it is applying business to local culture.

Beholding the eye of the Glass

Mon, 20 May 2013 13:16:00 GMT

Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the potential to change daily interactions with other people, as well as media.

DG rebrands; plans launch of VideoFusion in Asia

Thu, 16 May 2013 15:19:00 GMT

SINGAPORE - DG, an ad management and distribution platform, will be launching its VideoFusion product line in Asia within the next six to nine months, according to Jordan Khoo, regional vice-president for DG MediaMind.

Digital agencies VLT and BPC merge in Malaysia

Thu, 16 May 2013 14:59:00 GMT

KUALA LUMPUR - Digital agencies VLT and BPC have merged to create one of Malaysia's largest independent digital agencies.

Digital age puts extra pressure on talent retention

Thu, 16 May 2013 14:31:00 GMT

Increasingly demanding clients, diverse responsibilities and longer hours have seen an exodus of talent from media agencies.

STW Group launches Edge Asia, a regional digital network in Southeast Asia

Wed, 15 May 2013 15:01:00 GMT

SINGAPORE - STW, Australasia’s marketing content and communications group, has launched Edge Asia, a regional digital advertising network with key offices in five major Southeast Asia markets.

Mobile-phone sales slowing, but not in Asia-Pacific: Gartner

Wed, 15 May 2013 14:52:00 GMT

ASIA-PACIFIC - The world's appetite for mobile phones slowed in the first quarter of 2013, but consumers in Asia-Pacific are no less voracious and now account for more than half of all worldwide sales, according to the latest report from Gartner.

Catcha Media and Says.com form digital advertising group

Wed, 15 May 2013 14:28:00 GMT

KUALA LUMPUR - Catcha Media has merged certain of its assets with Says, the owner of social news network Says.com, to create a digital advertising group.

Google AdSense launches option targeting Vietnamese audience

Wed, 15 May 2013 13:25:00 GMT

HO CHI MINH - Google has launched its Vietnamese-language option under the AdSense advertising network, allowing brands to reach out to local audiences with content in their own language.

Pixel Media appointed as advertising rep for three women-focused verticals

Tue, 14 May 2013 12:52:00 GMT

HONG KONG - Pixel Media has been appointed as the exclusive advertising sales representative for three vertical content websites in Hong Kong focused on women, on behalf of advertisers such as Bare Minerals, Dior, La Prairie, Laneige, Estee Lauder, Tudor, Coach, Club Monaco and Cartier.

Isobar beefs up China leadership after aggressive acquisitions and account wins

Tue, 14 May 2013 12:45:00 GMT

SHANGHAI - Isobar has enhanced its leadership capabilities in China with a number of senior staff promotions following a string of new acquisitions of local agencies and new business wins.

Jakarta Monorail hands marketing duties to XM JWT

Tue, 14 May 2013 12:29:00 GMT

JAKARTA - Jakarta Monorail has handed its branding, advertising, events, PR and digital marketing duties to XM JWT, a new joint venture created by JWT Jakarta and digital agency XM Gravity.

Donna Li leaving RenRen to pursue personal goals

Mon, 13 May 2013 14:46:00 GMT

BEIJING - Donna Li, general manager of strategic marketing and media planning for social network RenRen, has resigned and will be leaving to pursue personal goals.

Chinese shoppers twice as likely to buy online than global counterparts: PwC

Fri, 10 May 2013 14:30:00 GMT

MAINLAND CHINA - Chinese consumers have adopted the Internet as a retail channel much faster than their global counterparts, according to PwC.

Online display advertising fraud: Proof that relationships matter

Fri, 10 May 2013 14:19:00 GMT

In programmatic buying of online ads, buyer and seller don't even need to know each other. Given recent news around fraudulent ad impressions, maybe there's something to be said for the relationships inherent in managed-supply ad networks.

DATA POINTS: With online retail in China, connection equals spending

Fri, 10 May 2013 12:57:00 GMT

The rise of online retailing in China has been one of the biggest stories in marketing in recent years, and a new study by the McKinsey Global Institute shows the sector is primed for significant growth despite its already considerable scale. The report also highlights the role of online retailing (described as ‘e-tailing’ by McKinsey) in driving the whole retail sector forward, and uncovers noteworthy differences between the China market and others of comparable size.

How to build a healthy online advertising market: FAME 2013

Fri, 10 May 2013 10:26:00 GMT

SHANGHAI - A China-focused panel at the FAME 2013 conference has concluded that to build a healthy online advertising market it's critical and essential to have mutual benefits, education and openness.

Wrangler's geotargeted app cements positioning as road companion

Thu, 09 May 2013 14:42:00 GMT

HONG KONG - Wrangler has launched a mobile app to match its positioning as a brand 'with an instinctive nature for adventure and discovery'.

Wrangler's geotargeted app cements positioning as 'companion for the open road'

Thu, 09 May 2013 14:42:00 GMT

HONG KONG - Wrangler has launched a mobile app to match its positioning as a brand 'with an instinctive nature for adventure and discovery'.

Making sense of 'social' effectiveness: FAME 2013

Thu, 09 May 2013 12:46:00 GMT

SHANGHAI - The second day of the Festival of Asian Marketing Effectiveness kicked off with Sophia Ong, national planning general manager of Tencent, who shared case studies showing how brands like Kirin, VW, Louis Vuitton and COFCO are taking advantage of social media.

People who click ads don't buy: FAME 2013

Thu, 09 May 2013 11:00:00 GMT

SHANGHAI - Clickthrough-rates are a false measurement that will lead online advertisers down the wrong path, argues Matthew Harty, Asia-Pacific general manager for Omnicom Media Group's trading desk, Accuen.

China's marketers to spend RMB 23 million on digital in 2013: R3/AdMaster

Wed, 08 May 2013 13:31:00 GMT

SHANGHAI - China’s marketers are expected to spend an average of 38 per cent more on digital marketing this year than they did last year, according to a survey by R3 and AdMaster.

China's marketers to spend RMB 23 million on digital marketing in 2013: R3/AdMaster

Wed, 08 May 2013 13:31:00 GMT

SHANGHAI - China’s marketers are expected to spend an average of 38 per cent more on digital marketing this year than they did last year, according to a survey by R3 and AdMaster.

Singapore stories: Making social media good media

Wed, 08 May 2013 13:27:00 GMT

Singaporeans, emotionless? How can? An unflattering poll spurs social-media action to disprove the results of an uncomplimentary poll.