Campaign Asia

KidsCo signs deals across Asia-Pacific, Europe and Africa

Wed, 23 May 2012 14:45:00 GMT

LONDON - International children's channel KidsCo has signed 10 affiliate deals across Asia-Pacific, Europe and Africa, bringing its total reach to 15 million.

NEW BUSINESS LEAGUE: Country-specific results for March 2012

Wed, 23 May 2012 14:02:00 GMT

ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

Five things you can do to avoid 'placebo marketing'

Wed, 23 May 2012 13:20:00 GMT

Placebo marketing is that which makes marketers feel better but doesn't actually do anything to help the brand. Kevin Lynch, executive creative director at Energy BBDO and senior vice-president and creative lead at Proximity Worldwide, shares five tips for avoiding it.

Emirates sponsors 'Collaboration Culture' on BBC

Wed, 23 May 2012 13:07:00 GMT

SINGAPORE - Emirates Airlines will be sponsoring a new seven-part series titled 'Collaboration Culture', which will broadcast across TV, online and mobile channels, starting 30 June.

Digital and Music Matters: Focus should be on branded content, the second screen

Wed, 23 May 2012 12:34:00 GMT

SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, delegates at the Digital and Music Matters 2012 conference heard Tuesday.

GroupM selects Buddy Media as global social-media ad partner

Tue, 22 May 2012 14:45:00 GMT

GLOBAL - GroupM will be rolling out BuyBuddy, the recently launched social ad service by Buddy Media, to all its agencies: Maxus, MEC, Mediacom and Mindshare.

Medibank appoints Whybin TBWA Melbourne

Tue, 22 May 2012 14:45:00 GMT

AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency George Patterson Y&R.

Online inventory optimiser Maxifier opens Japan office

Tue, 22 May 2012 14:45:00 GMT

TOKYO - Maxifier, which provides publishers with tools for managing and getting the most out of online ad inventory, has opened an office in Tokyo and appointed Tomoyuki Sato as country manager.

XM Asia appoints Ernest Kim as director of planning

Tue, 22 May 2012 14:45:00 GMT

SINGAPORE - XM Asia has appointed formerly US-based Ernest Kim as its regional director of planning, based in the Singapore office.

Arnott's ends 70-year relationship with Y&R for DDB

Mon, 21 May 2012 13:56:00 GMT

SYDNEY - Baked goods company Arnott's has consolidated its business with DDB Group, dropping George Patterson Y&R Sydney from its roster and ending a 70-year relationship.

CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing

Mon, 21 May 2012 13:14:00 GMT

SINGAPORE - More than 100 marketers took part in an industry conference which identified mobile as a key channel for travel marketing in the region.

BBDO to offer air-purifying billboards in Sri Lanka

Mon, 21 May 2012 12:55:00 GMT

COLOMBO – BBDO Lanka has unveiled new billboard technology designed to filter harmful content from the surrounding air.

TBWA tapped to encourage pest control membership in Korea

Mon, 21 May 2012 12:12:00 GMT

SEOUL – Cesco, a leading Korean pest control company, has appointed TBWA for its creative duties in Korea.

Google+ launches Hangouts On Air globally

Mon, 21 May 2012 12:04:00 GMT

ASIA-PACIFIC - Google's social platform, Google+, has made its Hangouts On Air available globally after an initial soft launch to a select number of broadcasters last year.

Draftfcb Asia-Pacific appoints new regional head

Mon, 21 May 2012 11:54:00 GMT

ASIA-PACIFIC - Jonathan Allard has been promoted to the role of COO Asia-Pacific for Draftfcb from his previous post as CFO for the region, a post he has held since July 2011.

Draftfcb appoints COO to head region

Mon, 21 May 2012 11:54:00 GMT

ASIA-PACIFIC - Jonathan Allard has been promoted to the role of COO Asia-Pacific for Draftfcb from his previous post as CFO for the region, a post he has held since July 2011.

Fonterra's regional digital pitch narrowed to three agencies

Fri, 18 May 2012 14:45:00 GMT

ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, Ogilvy One and incumbent Proximity.

Fairfax Media makes its papers interactive with AirLink

Fri, 18 May 2012 14:45:00 GMT

SYDNEY - Australian media company Fairfax Metro Media has launched a new feature for its iPhone App, which will allow readers to scan selected images in The Sydney Morning Herald and The Sun Herald to view additional content on their phones.

Sports marketing: In it for the long run

Fri, 18 May 2012 14:45:00 GMT

While major sports are entrenched, opportunities abound in sponsoring the latest stars and mass-participation sports like marathons.

Q&A: Glenn Osaki of MSL Asia on network integration, ‘social’ opportunity

Fri, 18 May 2012 14:45:00 GMT

After seven acquisitions across Asia in the last 18 months, the stated focus for MSL Asia is to create a common collaborative culture across the different entities in the region. To start with, according to Glenn Osaki, Asia president, people will move across offices in the region—and outside.

Yili campaign tells tales of Olympic spirit exhibited by ordinary Chinese

Fri, 18 May 2012 13:15:00 GMT

BEIJING - Dairy brand Yili is using a series of outdoor print ads, microfilms, and TVCs in its 'Let’s Olympic Together' campaign to tell stories of the Olympic dreams of ordinary people in China and continue to capitalise on its involvement with the 2008 Beijing Olympic Games.

Yili campaign tells tales of Olympic spirit demonstrated by ordinary Chinese

Fri, 18 May 2012 13:15:00 GMT

OPINION: The curious case of Kru Angkana

Thu, 17 May 2012 18:45:00 GMT

RamKrishna Raja, digital managing director at IPG Mediabrands, looks at how a child's innocent YouTube rant went viral and woke up marketers to the potential of viral and earned media in Thailand.

Singapore mobile shopping grew 660 per cent in 2011: PayPal

Thu, 17 May 2012 18:36:00 GMT

SINGAPORE – Mobile commerce market in Singapore skyrocketed by 660 per cent between 2010 and 2011, fueled by a rise in mobile shoppers and increase in spend per head, a PayPal study shows.

7 ways marketers are using the mobile screen: JWT

Thu, 17 May 2012 18:09:00 GMT

From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.