Campaign Asia

PREVIEW: 2011 Agency Report Card

Fri, 03 Feb 2012 15:50:00 GMT

ASIA-PACIFIC - The 2011 Agency Report Card shows that while the region is growing from strength to strength, the battle for new business and talent is heating up.

How to make your organisation social media-ready

Fri, 03 Feb 2012 14:27:00 GMT

Helen Duce, managing director of EffectiveBrands Asia, and Nico Stouthart, senior consultant with EffectiveBrands, discuss the ‘what’ and ‘how’ of creating an organisation that is ready to fully exploit social media.

Facebook reports a 69% lift in ad revenue in 2011

Fri, 03 Feb 2012 13:29:00 GMT

GLOBAL - Facebook's advertising revenues rose 69% to hit $3.15 billion in 2011, according to accounts filed for its $5 billion initial public offering (IPO).

Tim Isaac makes retirement from Ogilvy official

Fri, 03 Feb 2012 13:22:00 GMT

HONG KONG - Tim Isaac's retirement as chairman of Ogilvy & Mather Asia-Pacific at the end of May was part of the agreement made when he took over the role from Miles Young in 2009.

Jeremy Craigen poised for global VW role at DDB

Fri, 03 Feb 2012 13:22:00 GMT

GLOBAL - Jeremy Craigen, DDB UK's executive creative director, is in talks about a role heading up the network's global Volkswagen account.

StarHub’s domain name purchase sparks TLD debate

Thu, 02 Feb 2012 20:09:00 GMT

SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.

Opinion: DigiWars - How new battles offer new opportunities for brands

Thu, 02 Feb 2012 20:00:00 GMT

Chris Stephenson, strategy director for PHD Australia, discusses the ongoing battles in the digital space and the opportunities these present to brands and marketers.

P&G's digital plan is possible, but not easy and not cheap

Thu, 02 Feb 2012 19:02:00 GMT

Procter & Gamble (P&G) chief executive Robert McDonald's statement that the FMCG giant would look to moderate its US$9.3 billion ad budget by leveraging the cost efficiency of social media has drawn criticism. However, digital experts say that while it won't be a cheap or easy move, the company should certainly be able to increase its engagement digitally without having to increase its budget.

Johnson’s Baby brings out the interior designer in Malaysian mums

Thu, 02 Feb 2012 18:53:00 GMT

KUALA LUMPUR - Johnson’s Baby is using social gaming to increase brand bonding with Malaysian mothers, especially first-time mums.

Johnson’s Baby brings out the interior designers in Malaysian mums

Thu, 02 Feb 2012 18:53:00 GMT

KUALA LUMPUR - Johnson’s Baby is using social gaming to increase brand bonding with Malaysian mothers, especially first-time mums.

GADGET UPDATE powered by Stuff: Apple's iWallet plans, wireless charging, and more

Thu, 02 Feb 2012 18:23:00 GMT

The week's round-up of the latest gadgets and reviews. Powered by Stuff Magazine.

Saatchi & Saatchi Fallon Tokyo forms partnership with Digital Jungle in Japan

Thu, 02 Feb 2012 18:11:00 GMT

TOKYO - Beijing-based social influence and digital agency Digital Jungle has expanded its business footprint in Japan, forming a new partnership with Saatchi & Saatchi Fallon Tokyo.

Digital happenings this week from StarHub, Amobee, and Microsoft Advertising

Thu, 02 Feb 2012 17:56:00 GMT

ASIA-PACIFIC - A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

OMD promotes Paddy Crawshaw to lead communications planning

Thu, 02 Feb 2012 15:28:00 GMT

ASIA-PACIFIC - Omnicom Media Group has announced Paddy Crawshaw as the new head of communications planning across Asia-Pacific

CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles

Thu, 02 Feb 2012 14:22:00 GMT

SEOUL - Trying to improve Huggies Korea’s reach among young mums, Korean agency Postvisual executed an attention-getting digital campaign based on customising crowdsourced videos.

"An opportunity to get some good people": Tim Isaac on Bates India resignations

Thu, 02 Feb 2012 14:00:00 GMT

NEW DELHI - In an interview with Campaign India, Tim Isaac, chairman of Bates Asia, discusses the challenges, and opportunities, that the exit of two big names brings to the agency.

Fleishman-Hillard appoints Brian West to regional and global roles

Thu, 02 Feb 2012 13:52:00 GMT

SINGAPORE – Fleishman-Hillard has appointed Brian West to the newly created role of managing director and partner of reputation management for Asia-Pacific, based in Singapore.

Casbaa pushes Pay TV credentials with media agency research

Thu, 02 Feb 2012 13:42:00 GMT

HONG KONG - The Cable and Satellite Broadcasting Association for Asia (Casbaa) has partnered with UM to release a study showing that advertisers who allocate 50 per cent of their budget to both free-to-air and Pay-TV channels can potentially double their reach.

What's your favourite Super Bowl XLVI ad?

Thu, 02 Feb 2012 13:31:00 GMT

Ahead of the game, here's your chance to watch 10 of this year's Super Bowl XLVI ads, and vote for your favourites.

Amobee hires new regional account director from Nokia

Wed, 01 Feb 2012 15:18:00 GMT

SINGAPORE - Mobile advertising agency, Amobee has appointed Arun Poojari as regional account director for Asia-Pacific. Poojari joins from Nokia where he was acting head of consumer engagement for Southeast Asia and Asia-Pacific.

Havas Media expands Ecselis to three new markets

Wed, 01 Feb 2012 14:46:00 GMT

SINGAPORE - Havas Media's performance marketing arm Ecselis will be launching three new offices in Singapore, Kuala Lumpur, and Sydney.

Naked unveils new management in Tokyo

Wed, 01 Feb 2012 14:24:00 GMT

TOKYO – Naked Communications has restructured its management team in Tokyo following the move of partner Jonny Shaw to New York to lead the network’s gamification division, Naked Play.

The Economist adds China as first new country-specific section since WWII

Wed, 01 Feb 2012 14:21:00 GMT

HONG KONG - For the first time since 1942 when it created a section devoted to the US, The Economist has added a new country-specific section to its table of contents—this one devoted to China.

Microsoft Advertising launches global storytelling contest

Tue, 31 Jan 2012 15:59:00 GMT

SINGAPORE - Microsoft Advertising is inviting marketers from 30 countries across the world to submit new campaign ideas for a brand or nonprofit organisation of their choice. The winners will be awarded a trip to the Cannes Lions Festival of Creativity 2012.

Korean consumers seek guidance and stress removal: Cheil

Tue, 31 Jan 2012 14:56:00 GMT

SEOUL – A new report conducted by Cheil Worldwide into public attitudes to consumption in Korea indicates a trend toward reduced individualism and the search for authoritative ‘guides’ when making decisions.